How do you explain complex tech without losing the audience?
Make it visual. Make it real. Emulate real-life conversations.
CDW, Cisco and Nutanix had a powerful joint solution, but it was layered and technical. They needed to educate their audience without dumbing it down or drowning them in jargon.
The Idea
The approach blended sharp conversation with visual storytelling. A custom diagram style was developed to simplify the architecture, layered over a clean, studio-based discussion format. Three subject matter experts, one filming day, five concise episodes, each one clear, credible and engaging.
The Outcome
The final series struck the balance between depth and accessibility. With over 93,000 views and counting, it's become a standout example of how good design and smart structure can make complex tech click.
