Contact Details

Email: info@richinteractive.com

Phone: +44 (0) 1425 517 707

What Information We Collect, Use, and Why

Website Analytics

We collect the following information automatically when you visit our website through Google Analytics:

• Technical data about your device, browser type, and operating system
• IP address (anonymised)
• Pages visited and time spent on our website
• How you found our website (referral sources)
• General location information (country/city level)

Why we collect this: To understand how our website is used, improve user experience, and analyse website performance.

Suggestion Form Submissions

When you use our "suggest an idea" form, we collect:

• Your name (if provided)
• Your email address (if provided)
• The content of your suggestion or query
• Date and time of submission

Why we collect this: To respond to your suggestions, consider your ideas for our video content, and communicate with you about your submission.

Lawful Bases and Data Protection Rights

Under UK data protection law, we must have a "lawful basis" for collecting and using your personal information.

Our Lawful Bases

For website analytics: Legitimate interests - we have a legitimate business interest in understanding how our website performs and is used, which helps us improve our services.

For suggestion form data: Consent - when you submit the form, you are giving us permission to process your information to respond to your query.

Your Data Protection Rights

You have the following rights regarding your personal information:

• Right of access - Request copies of your personal information
• Right to rectification - Ask us to correct inaccurate or incomplete information
• Right to erasure - Request deletion of your personal information
• Right to restriction - Ask us to limit how we process your information
• Right to object - Object to processing based on legitimate interests
• Right to data portability - Request transfer of your data to another organisation
• Right to withdraw consent - Withdraw consent for suggestion form processing at any time

We must respond to your requests within one month. To exercise these rights, contact us using the details above.

Where We Get Personal Information From

• Directly from you when you submit our suggestion form
• Automatically when you visit our website through cookies and analytics tools

Third Party Services

Google Analytics: We use Google Analytics to analyse website usage. Google may process your data outside the UK/EU. Google provides appropriate safeguards for international data transfers. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Cookies: Our website uses cookies for analytics purposes. You can control cookie preferences through your browser settings.

How Long We Keep Information

Suggestion form data: We keep your submissions for 2 years from the date of submission, after which they are securely deleted unless you request earlier deletion.

Google Analytics data: Data is automatically deleted after 26 months as per our Google Analytics settings.

Website logs: Technical logs are retained for 6 months for security and troubleshooting purposes.

International Transfers

Google Analytics may involve transfers of your data to countries outside the UK/EU. Google ensures appropriate safeguards are in place for these transfers through adequacy decisions and standard contractual clauses.

How to Complain

If you have concerns about our use of your personal data, contact us first using the details above.

If you remain unsatisfied, you can complain to the Information Commissioner's Office (ICO):

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint

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Last updated: 23rd July 2025