What's a micro drama and why does it sell tech solutions better?

It's a way to hold a mirror to the challenging days viewers experience, then show there is hope and possibility for better days ahead – which comes with great business benefits too.

CDW wanted to showcase their workspace solutions, but without the usual talking heads or over-explained features. They needed cut-through. Something bold, creative, and genuinely entertaining.

The Idea

A scripted short film, styled like a workplace drama. Real actors, sharp writing, and a touch of humour brought the story to life. CDW's tech wasn't front and centre, it was embedded naturally in the action. Our everyday characters are empowered to overcome their latest work place drama and save the day.

The Outcome

The result was CDW's most engaged-with content to date. It felt premium, entertaining, and true to the brand. In fact, before the first episode even finished rolling out, the second was already commissioned.

In a crowded B2B space, storytelling to a TV production standard doesn't just stand out, it builds brand momentum.