The Brief

QLIK, a global leader in data and analytics, wanted to lead the conversation around AI's impact on data. The aim was to create a webinar series that informed, inspired, and established QLIK as a trusted voice in the rapidly evolving AI space.

The Thinking

To anchor the series, Ronald Van Loon, a respected influencer with a strong audience overlap, was brought in as host. Each episode was structured as a roundtable, featuring QLIK customers, internal experts, and external thought leaders.

To unify the series, a 3D virtual studio was designed, giving it a sleek, broadcast-style feel and making it a recognisable property rather than just another webinar.

The Outcome

The six-episode series built momentum over the course of a year, with each episode aired live and then housed on a dedicated campaign site. Supplementary videos between episodes extended reach and engagement, helping QLIK cement its authority in AI and data.