For CDW, it meant putting real support behind a powerful story. Sponsoring Team BRIT, the world's first racing team made up entirely of disabled drivers. One of those drivers, Aaron, is also a CDW employee.

The Idea

This story was at the track, capturing a fast-paced, emotionally charged mix of race-day footage and personal storytelling. One video told Team BRIT's mission. The other followed Aaron's journey, at work and behind the wheel.

The Outcome

The videos became powerful proof of CDW's values, used across internal comms, social and brand storytelling. Authentic, adrenaline-fuelled, and genuinely human, they helped CDW connect in a way that stats and slides never could.

"A story with heart can powerfully reflect your brand values and make a lasting impression."