How do you build trust in a mission critical process most customers never see?
AQA processes over 12 million exam papers a year. Each one passing through their secure Milton Keynes hub. To show the care and precision that happens behind the scenes, they needed a clear, human way to bring the journey to life.
The Idea
A hosted walkthrough, led by a trusted presenter, took viewers, step by step through every stage, from arrival to scanning, marking (both human and AI), quality control and dispatch. The language was informative but accessible, helping a complex operation feel both transparent and relatable.
The Outcome – One Million views
The video became a go-to explainer across AQA, building internal pride and external trust. When shared during exam season in June 2025, it gained over 1 million views on TikTok in a single week. It's great proof that even the most technical stories can connect when told well.
