The Brief

For the past three years, Ultima has wanted to break free from standard "happy holidays" emails by sending customers and partners a Christmas video card that truly stands out.

The Thinking

The approach changed each year: first, the CEO was transformed into a cheerful animated avatar delivering a festive message. Then the stars became employees' dogs, featuring in custom-animated Christmas stories that showed the team's personality and brought some magic to the season.

The Outcome

Each playful, personality-led video landed brilliantly, building brand warmth, sparking replies, and earning plenty of shares. By creating something fun and charming rather than corporate and predictable, Ultima strengthened relationships while making their festive touchpoints genuinely memorable.